A 501c3 nonprofit uses its website to expound the objectives, solicit contributions and get the public involved in the organizational cause. Given the kind of fast-changing technology, nonprofit organization websites need to be updated to reach the targeted publics.
Below are some of the web development trends that anyone, especially nonprofits, should target for 2024 when redesigning or developing websites.
Thus, by using these trends, the nonprofits are able to develop more easily navigable, engaging and efficient donation-based websites. As a result, continue reading the entire blog post before you look for website design nonprofits.
Mobile First
Nonprofits especially need to have mobile optimization as more people turn to use mobile Internet. Consequently, mobile first, the design of web sites with mobile devices at the forefront will be paramount.
Instead of having hiring/large desktop sites that look ugly on phones, there will non-profit agencies hiring developers to build mobile friendly sites. Therefore, nonprofit websites are easily accessible to mobile users at whatever time and any given location.
This includes employing small amounts of text, simplifying layouts, making link zones larger, and delivering images which are small enough to load quickly.
Adding Some Live Chat Functionalities
Another emerging trend is the placement of live chat functionalities on nonprofit’s web pages. This enables the users to ask questions from the staff through use of robots or actual people in real time.
Therefore, nonprofits may acquire increased attendance through the rapid reply to any questions regarding the programs, events, donations, etc., implemented through live chat.
In addition to providing valuable information concerning users’ interests for the website improvement. With the help of the next customizable chat solutions, even a nonprofit organization can integrate chat options: Tidio, Bold360, or PureChat.
Making Donation Mechanisms More Efficient
Nonprofit organizations will invest more efforts in trying to avoid a high donation abandonment rate by simplifying the process of giving a donation. Techniques such as the use of Apple Pay/Google Pay, impact visualizers that help illustrate donation outcomes, pre-populating forms with the donors’ details, and encouraging monthly giving will enhance mobile giving.
Nonprofits will also continue to try rounding up methods or partnering with applications such as Facebook that encourage small regular gifts.
Finally, focusing on user-centered, cross-platform experiences enhances the capacity for more fundraising by the nonprofit organizations through sites.
Exploring Data Driven Visualizations
Data storytelling will continue to rise as part of nonprofit program by web design agency Portland evaluation output. Data visualization family, including infographics and visualizations, charts, graphs, and applying interactives on maps that will effectively open the impact data of nonprofits will have more demand.
Metrics around lives saved; resources delivered; communities impacted; or awareness created, presented using colorful graphs have a greater influence on the audience and convincing them to give their contribution makes a better argument.
Perhaps, some nonprofits will even include data dashboards tracking live outcomes. When done properly, data visualizations can effectively but succinctly show the important work done by nonprofits.
Website Security
Website security or also known as web security refer to measures that have been put in place to enhance cyberspace security and utmost protection of any website, and its clients or users in this virtual world.
Last but not the least; security measures will always get a priority so that non-profit web sites are secure even with emerging threats. Developers will often verify whether sites support HTTPS encryption, applications and services use reCAPTCHA for banning bots, applications run regular vulnerability assessments to detect issues and employ threat detection.
Some may also use the member and staff log in areas in incorporating multi-factor authentication. Securing the supporters’ access, transactions and data management practice are critical keys to maintaining such support.
Conclusion
The website design trends that will affect nonprofits are mobile capacities, fresh communication points, high conversion rates, data presentation that convinces and strict security.
By integrating with web developers to respond to these latest trends, the nonprofits are capable of building innovative websites that inform more people of their missions, communicate more effectively and efficiently with their supporters.
They make donations petty easy, show realistic impact in their appeal work, and function more effectively in the backstage technically. This puts nonprofits on the trajectory for online growth and success in the year 2024.
