Instagram presents a huge opportunity for businesses to connect with customers and drive real sales.
With over 1 billion monthly active users, it’s one of the largest social platforms.
And instead of just racking up vanity metrics like followers and likes, you can use Instagram to generate highly qualified leads.
Whether you run an Instagram marketing agency or sell products directly, lead gen should be a top priority.
In this guide, I’ll walk through proven Instagram marketing tactics to capture leads and grow your business. You’ll discover how to:
- Optimize your profile and content for conversions
- Run targeted and irresistible offers
- Retarget website visitors to increase engagement
- Build trust and credibility with audiences
Craft an Optimized, Lead-Focused Profile
Your Instagram profile is the foundation for all marketing efforts. To maximize lead gen, structure it to convert visitors into followers and leads.
Focus on your bio. Craft a short, benefit-driven description that speaks to your ideal customer. For example, if you run a social media agency, describe how you help businesses grow with Instagram marketing.
Link to a conversions page. Your website is crucial for capturing visitor information. Link to a dedicated conversions page, like a lead magnet landing page, directly in your bio.
An example of an Instagram profile optimized for lead generation. Notice the benefit-driven bio and link to download an ebook guide.
Create Irresistible Content with Built-In Calls-to-Action
Too often brands simply post pretty photos without any motivation for visitors. Maximize lead generation by crafting content around specific conversion goals.
For example, let’s say you sell customized skincare products. Create a series of posts explaining your personalization process.
At the end prompt people to take a skin type quiz to receive custom product recommendations.
��� Over 78% of brands using calls-to-action in Instagram content saw increased lead generation.
Some types of posts perfect for driving leads include:
- Educational content– Share tips that demonstrate your expertise, building trust. End by inviting readers to save posts or get more information.
- Behind-the-scenes content– Give audiences VIP access to your brand, then offer exclusive deals for loyal followers.
- Giveaways and contests– Offer prizes and discounts in exchange for visitor information. Collect emails, phone numbers, and more.
Retarget Website Visitors to Boost Conversions
The average website conversion rate is just 2-3%. That means over 95% of visitors leave without converting.
Luckily, you can capture more leads by retargeting website visitors through Instagram ads.
Build custom audiences of site visitors in Facebook Ads Manager, then create Instagram Story ads to re-engage them.
��� Retargeting through Instagram Stories generated a 15X return on ad spend for an educational company, capturing thousands of new leads.
For example, target people who:
- Viewed certain pages, like your services or pricing
- Clicked calls-to-action, like downloading an eBook
- Visited your site in the past 30 days
Then display ads reminding them to convert or offering new incentives.
Building a rock-solid Instagram marketing strategy focused on lead generation is crucial for brands.
By optimizing your presence and campaigns around capturing and nurturing leads, you set yourself apart from the competition.
What other tips do you use for generating Instagram leads? Share your thoughts below!